Dr. Bastian Marheineke

Interim Executive for
Sales Management,
Transformation and Turnaround 

We are all sales! For that, I provide structure and rhythm.

Your company is facing new challenges: Dynamic markets, increasing customer demands and technological innovations require continuous adaptation. Those who continue to develop their sales organisation in a targeted manner and use transformation strategically will ensure growth and competitiveness.

To turn change into progress, I support you as an interim executive in the realignment of your sales organisation and in the turnaround. Together we will optimise your sales and develop new markets for long-term success.

My focus is on companies with innovative products that require explanation. In these demanding markets, I take on management tasks or manage strategic projects in order to future-proof your sales organisation.

You benefit from my analytical, structured and strategic approach – the key to goal-orientated implementation. As a physicist and experienced practitioner, I provide you with operational support and act as a consultant, sparring partner and coach. In this way, we embed knowledge in a systematic way and develop your team in the long term.

Our joint goal: to strengthen your company and your sales team – with a clear structure and precise timing.

My Offer

Sales Excellence – My approach for sustainable sales success

Sales Excellence bedeutet mehr als reine Umsatzsteigerung – sie optimiert die Vertriebsleistung nachhaltig. Durch datenbasierte Erkenntnisse werden Vertriebswege und -prozesse kontinuierlich verbessert, flexibel an neue Rahmenbedingungen angepasst und gezielt weiterentwickelt.

It is based on five central pillars: customer added value, governance, scaling & improvement, enabling and objectification. My activities are based on these principles.

Business and potential analysis

Sales strategy and management

Transformation and turnaround

Digitalisation in sales

Business Development

Internationalisation

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Implement Transformation, avoid crises.
Understand Technology, sell benefits.
Act International, grow global.
My approach for your long term success.

My main areas of expertise

Successful sales require a clear strategy, structured processes and the ability to adapt to dynamic market conditions. With a deep understanding of international sales structures and intercultural management, I support your company in challenging change processes. My focus is on bespoke solutions that ensure growth and stability.

Development, expansion, optimisation andtransformation of international sales organisations as well as global sales processes and structures / implementation of sales excellence

Post merger integration – development of sales and integration into an existing sales organisation 

Turnaround through realignment of sales and creation of new sales channels

Stabilisationof sales and growth – Restart from insolvency

Internationally operating, experienced in intercultural management, including expansion of Asian business and expanding the Chinese market

Successful product launch and qualification with strategic key customers 

Selected projects

Strategische Unterstützung im Vertrieb

Strategic sales support, crisis management and turnaround

Strategische Vertriebsleitung

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Transformation und Standardisierung internationaler Vertriebsstrukturen

Transformation and standardisation of international sales structures and processes

Interim Manager Global Sales Excellence

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Strategische Produkteinführung für die Halbleiterindustrie

Strategic product launch: production system for the semiconductor industry (power electronics)

Vice President Strategic Products

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all projects

References

Expansion of sales for the micro-grinding division

“Dr Marheineke has supported us considerably with his highly structured, analytical and strategic approach. As Business Development Manager ad interim, he helped SCHUMAG AG to open up new market segments and identify new strategic customers. …”

Johannes Wienands

Executive Board / CEO of SCHUMAG AG

Transformation and standardisation of international sales structures and processes

“Bastian is characterised by a very structured, analytical and efficient way of working. His talent for contributing innovative ideas and impulses has made a significant contribution to the successful transformation and optimisation of sales strategies and processes.”

Dr. Karsten Hoppe

Executive Board / CSO of Viessmann Climate Solutions SE

Transformation, turnaround and crisis management: Realignment of the global sales organisation

“Bastian connects sales with the rest of the company. He breaks down the silo mentality and involves people.”

Dr. Thomas Fries

Managing Director at FRT GmbH

Expansion of sales for the Sensor Technologies division

“In addition to these activities, Bastian also took the time to be available to our sales team as a sparring partner with his experience and new ideas. Our younger sales employees in particular were able to benefit from his expertise and develop their skills accordingly.”

Jan Heuser

Head of Sales & Project Management at AST International GmbH 

Strategic product launch: production system for the semiconductor industry

„… His ability to convene and coordinate internal stakeholders facilitated a more unified and efficient approach to project management, which was instrumental in advancing our objectives. …“

Klaas Wisniewski

Director of Strategic Business Development at Oxford Instruments Plasma Technology

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