Post Merger Integration Sales & Strategic Projects
for BRAUN CONNECTIVITY SOLUTIONS GROUP, a medium-sized, internationally active group of companies specialising in customised cable assembly, connector systems and heat sinks, in the role of Interim Executive Sales & Business Development.
The Braun Connectivity Solutions Group specialises in customised cable assemblies, connector systems and heat sinks. It offers the flexibility of a medium-sized company with short decision-making processes, combined with a global presence of sales and production locations. The comprehensive product portfolio for automotive and industrial applications is offered to international customers under the D.Braun and ASSMANN WSW brands, both through direct sales and via distributors.
- Post Merger Integration of sales organisations / homogenisation of sales structures and processes
- Development of a CRM strategy & roadmap
- Establishment of business development
- Stabilisation of operational sales
- Development of vision/mission & sales strategy with management
- Stakeholder interviews and workshop to develop ‘lead-to-satisfaction’ process framework and structures
- Business development workshop & roadmap
- CRM requirements definition & international coordination
- Operational coaching of sales teams, handover to new sales director
- Jointly defined sales process / binding roles, interfaces established
- Business development function operationalised
- CRM roadmap defined with start in Q1/2026
- Cultural dialogue initiated, transparency in sales increased
- Dissolving different corporate cultures and silos
‘Bastian has succeeded in bringing structure, transparency and common alignment to our sales organisation in just a few months. The integration of both companies has been achieved not only organisationally, but above all culturally – that is a decisive success.’
Peter van Loo
CEO