Ausbau des Vertriebs für den Geschäftsbereich Mikroschleifen

Expansion of sales for the micro-grinding division

for SCHUMAG AG, a medium-sized, internationally active company that specializes in the production of high-precision metal components for demanding applications worldwide, in the role of Strategic Sales Management.

Company:
SCHUMAG AG, Aachen

Precision products "made in Germany" by SCHUMAG AG are manufactured in Aachen and distributed in more than 20 countries. With a production area of over 35,000 square meters and a powerful machine park available, SCHUMAG offers a manufacturing depth that is likely unique in the global industry comparison. Thus, even highly complex components with well over 30 processing steps never have to leave the SCHUMAG halls. SCHUMAG calls it "vertical quality assurance." For customers, it is the guarantee to be able to produce quickly, flexibly, AND with the highest quality.

Industry:
Metal processing / suppliers commercial vehicles, automotive (and others)

Size:
40 million in revenue / 450 employees

Position:
Interim Manager Sales and Business Development

Duration:
10 months

Situation at the client:
Starke Konzentration auf wenige Branchen und Kunden – Potenziale für Geschäftserweiterung entwickeln

Assignment:
  • Identification of new market and business potential
  • Identifying and approaching potential strategic customers
Measures:
  • Analysis of sales potential
  • Development and implementation of a sales strategy
  • Revision of company and product presentation
  • Direct acquisition of clients
Achievements:
  • Generating strategic, qualified leads
  • Transfer to new sales representative

„Dr Marheineke has supported us considerably with his highly structured, analytical and strategic approach. As Business Development Manager ad interim, he helped SCHUMAG AG to open up new market segments and identify new strategic customers.“

Johannes Wienands
Executive Board / CEO, SCHUMAG AG


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